Link Transit Introduces Mobile Ticketing

Link Transit is about to launch a mobile ticketing application pilot in partnership with Token Transit that gives customers a new and cashless fare payment choice. On January 1, 2018, the app with Link Transit’s fare information will be available to download for free.

As part of Link Transit’s commitment to providing a better customer experience, the Token Transit application will allow customers to purchase and activate Link Transit passes using their smartphones before boarding the bus. All fare types are available on this platform, including individual ride tickets, day passes and a rolling 31-day pass. For paratransit riders, they can purchase single ride tickets and 10-ride “punchcards”.

Over half of Link Transit customers own a smartphone and a system for easy mobile payments creates accessibility for everyone. With more accessibility, Link Transit hopes to attract and engage with new customers who might not ordinarily choose public transit as a means of mobility.

“Our goal is to allow customers to experience our service in a manner that’s very familiar to them. With the rapid increase in the use of cashless payment options, we believe the Token Transit app provides another great option for cashless travel on Link Transit, and will seamlessly integrate into the lifestyle of current and potential new customers,” said Eric West, Marketing and Communications Coordinator.

Approximately 50% percent of Link Transit customers still pay fares by depositing cash into the farebox, as opposed to using prepaid forms of payment. A cashless fare transaction takes 4-5 seconds to conduct when boarding, whereas depositing cash in the farebox takes approximately 22 seconds.  In order to improve trip adherence to schedules, which continually rank high in priority in customer feedback surveys, Link Transit has rolled out a new solution to provide customers another option to pay fares, and reduce cash payments.

For more information about the Token Transit app and a download link, visit www.linktransit.com.

About Link Transit

Link Transit operates a fleet of 61 vehicles transporting more than 3,500 customers daily across a 3000+ square mile service area.

About Token Transit

Token Transit is a mobile app to pay for public transportation. Using the Token Transit app, riders can purchase transit passes on their smartphones and board the bus by showing the driver a pass on their phone. Transit agencies are choosing Token Transit as a rapidly deployable alternative to smartcards in order to boost ridership, decrease costs, and improve service. Founded in San Francisco with the mission to increase access to public transportation across the United States, the company is helping transit agencies of all sizes provide an easy and convenient rider experience. For more information, visit: www.tokentransit.com or download ‘Token Transit’ on your iPhone or Android.